About Richard

Professional Profile

Senior 3D Artist, Animator and Graphic Designer with nearly 20 years of commercial experience delivering high-quality visual content for agencies, global brands and corporate clients. Experienced across the complete creative production pipeline, including concept development, 3D modelling, PBR texturing, lighting, rendering, animation, motion graphics, post-production and digital marketing assets.

Proven ability to transform ideas into commercially successful visual solutions, producing photorealistic product visualisation, architectural CGI, real-time environments, branding and promotional content that strengthens customer engagement and supports business growth.

Combines traditional artistic principles with modern AI-assisted creative workflows using ChatGPT, Claude, OpenArt, Tripo3D and Suno to accelerate production, improve creativity and deliver commercially focused results while maintaining exceptional visual quality.

Photoshop

Illustrator

InDesign

After effects

Typography

3d Modelling

3d Rendering

Animation 2d/ 3d

Unity

Substance painter

Professional Experience

FREELANCE SENIOR 3D Artist | Graphic Designer | AI Creative Specialist (Jan 2025 – Present)

Delivering freelance creative services and self-directed commercial projects for the gaming, e-commerce and digital marketing sectors.
Designing high-quality 3D assets, product visualisations, branding, animation and promotional content using industry-standard software and AI-assisted production workflows.
Researching and implementing emerging AI technologies and real-time production techniques to improve workflow efficiency, accelerate content creation and enhance creative outcomes.

VERTEX Professional Services | Senior 3D Artist | Digital Media Developer (Oct 2022 – Jan 2025)

Produced production-ready 3D assets, characters and environments for immersive VR training simulations and interactive learning platforms.
Created optimised low-poly models, PBR materials, lighting, rendering and animation using 3ds Max, Blender, Substance Painter, iClone and Axis Studio.
Collaborated with multidisciplinary teams including designers, developers and project managers to deliver multiple concurrent projects to strict commercial deadlines.
Optimised creative assets for real-time performance while maintaining high visual quality across VR applications.

CONTRACT AGENCY ROLES | Senior 3D Artist | Animator | Graphic Designer (Jan 2021 – Oct 2022)

Delivered high-quality CGI, animation, architectural visualisation and marketing content for agency clients across digital, print and social media.
Produced photorealistic product renders, promotional videos and branded visual content supporting product launches and advertising campaigns.
Developed architectural visualisations for residential and commercial developments using industry-standard production workflows.
Managed multiple client projects simultaneously while consistently delivering creative work on time and within budget.

PLATT REILLY | 3D Animator (Oct 2018 – Oct 2020)

Successfully managed multiple concurrent projects while maintaining exceptional creative standards.
Created high-quality 3D environments, product visualisations and Unity-ready assets using efficient production pipelines.
Produce training animation assets to inform project managers of onsite processes.
Collaborate with project managers to design training videos for onsite engineers.
Successfully managed multiple concurrent projects while maintaining exceptional creative standards.

CONTRACT AGENCY ROLES | Senior 3D Artist | Animator | Graphic Designer (May 2013 – Oct 2018)

Produced engaging animation, motion graphics and photorealistic CGI supporting commercial advertising, product marketing and digital campaigns.
Created high-quality 3D environments, product visualisations and Unity-ready assets using efficient production pipelines.
Developed realistic PBR materials, UV mapping, lighting and rendering workflows to achieve premium visual quality.
Delivered projects for recognised organisations including VCCP, Mott MacDonald, The Hive, Impact Media, Barclays, Hyundai and other agency clients.

DESIGN DELICIOUS Ltd | 3D Visualiser | Graphic
Designer (Dec 2006 – May 2013)

Produced photorealistic architectural visualisations, animations for hospitality, residential and commercial developments.
Developed websites using HTML and CSS alongside post-production workflows using Adobe Creative Suite and V-Ray render elements.
Mentored colleagues on emerging creative technologies, colour theory, composition and professional production techniques.
Delivered visualisation projects for internationally recognised brands including Marriott, Hilton, Radisson and Sheraton Hotels.

EDUCATION

BA (Hons) Digital Arts & Animation (2:1) – Kingston University
BTEC HND Graphic Design & Illustration (Merit) – South Thames College

Selected Highlights

Branding

Whether it’s a product or an object, I can accurately model it in 3D and combine it with photography to create distinctive branding that stands out from the competition.

Marketing

Capturing the attention of customers and potential clients is essential. By combining freehand sketching with Adobe Illustrator, Photoshop, 3ds Max, and InDesign, I create striking visual designs that communicate ideas clearly and leave a lasting impression.

Games development

I am committed to becoming a valuable asset to any studio. With a strong understanding of the 3D/2D game development pipeline and professional-grade equipment, I am ready to contribute to both temporary and permanent roles.

e Learning

Working closely with Instructional Designers (IDs) and Subject Matter Experts (SMEs), I develop engaging learning solutions that clearly communicate procedures, processes, and safety protocols for military and hazardous environments.

Social Media

I produce animated GIFs, digital artwork, and motion graphics that help businesses promote their products, services, and brand identity, combining Adobe Premiere Pro, After Effects, and industry-standard 2D and 3D software.

Visualiser

Autodesk 3ds Max and Arnold are my primary tools for transforming concepts into high-quality 3D visualisations. Throughout my career, I have delivered work across the automotive, architectural, electrical, fashion, and premium product sectors.

ABOUT RICHARD